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Online Entrepreneurship

Friday, January 15th, 2010

Living in a world of opposites renders a double sided coin to all things, an entrepreneur will give you the freedom to make decisions without depending on any other person. You can be your own boss. Entrepreneurship also renders control and stability to a level which a person will never be able to achieve while being an employee. Now here let us have a look into various aspects of being an entrepreneur.

High level of excitement: The level of excitement, which an entrepreneur experiences, right from the moment the venture kicks off is much higher when compared to the excitement level which you may feel after you get a job in a company. The people who love adventures find that being a home based entrepreneur comes with some risks. But keep in mind that the risks which you are adopting must be at a calculated level. You should never venture into anything, forgetting your potential level.

Remuneration Vs Profits: People working in companies generally feel that they are not receiving the remuneration they deserve. As an employee your opportunities for a sary increase are limited and you are left to follow the structure of your employer. The bottom line is that they being told what they are worth. When it comes to being an entrepreneur, your focus is on profits. Your profits are directly proportional to the hard work you put in and your skills. As an entrepreneur you retain the flexibility of being able to set your own financial goals and the freedom to achieve them.

Work Flexibility: If you are working as an employee, then you will have to adhere to certain rules and regulations at the work place. Having deadlines set commits you to complete the projects. Your schedule depends on work and there is limited flexibility. However, as an entrepreneur, you enjoy a great level of flexibility. With the additional time freedom you are able to enjoy a fuller life with more vacations. There is no restriction about the time you can spend with your family. You can come to office and leave the office according to your convenience. One should also remember that with this freedom also comes a high level of dedication and discipline to you business. Does that tempt you?

Independence & Responsibility: There are people who feel irritated when they are answerable to someone. For those who dislike this idea, the best way is to be an entrepreneur as you are your own boss. Responsibility and challenges also come with running your own online business. Unless you are very efficient and have a vision to foresee the future of your business, you might not succeed. The success of any business first starts within the owners belief and vision and is then manifested physically.

Beat the Competition: As an employee, you need to remain competitive always if you want to increase your compensation or get promotions. This, in turn, can create cold war with other employees at the work place, disrupting the relations. But as an entrepreneur, you need to compete with other competitors in the market. This is why continued education in marketing, mind set, posture and recruiting are crucial for the success a home based business.

Business Services – Strategies For Improving Client Satisfaction

Tuesday, December 22nd, 2009

At the heart of all client dissatisfaction is a disparity between client expectations and the service provided. The key to maintaining good client relations is in understanding and managing client expectations.

How to Handle Common Root Causes of Client Dissatisfaction:

Service does not live up to client expectations: In your clients mind, he or she, has an internal representation of how a service should perform. They have a preconceived idea of the benefits they will receive, the problems your service will solve and the quality of work that will be delivered. If a service does not live up to these expectations, they will be dissatisfied. It is important to engage in a constant dialogue with clients to ensure the service meets their internal representation. Since services are intangible, client expectations are more subjective. Demonstrate the tangible aspects of a service to create more objectivity. Show your clients the deliverables that you produce. For example, as an Accountant, I can show samples of financial reports, business plans, business models etc. This way the client has physically seen the outcome of the service.

Over promising: Managing client expectations plays a key role in long term satisfaction. Over promising may help win the business in the short term, however, if a company does not deliver on their promise it creates disparity between the client expectations and the service. Over promising and can often occur if there is a breakdown in understanding between marketing and the staff executing the service. Marketing departments may promise the world in advertisements but may be unaware of limitations arising from the practical day to day aspects of executing the company service. To solve this problem marketing communications needs to be coordinated with service staff.

Misunderstanding client needs: This can be prevented by doing a thorough needs analysis, active listening and empathising with the client. Misunderstanding client needs can lead to mismatched service specifications. Work closely with the client to ensure that the service is on track. Get their feedback along the way. Make an effort to obtain accurate information about the clients evolving expectations. This provides an opportunity to take corrective action before it is too late. Companies can use technology such as databases to track important events in the client relationship, new needs that arise and changes expectations.

Essential to maintaining client satisfaction is the early detection of service gaps. If a company is unaware of their client dissatisfaction, they have no opportunity to make amends. Many clients do not report dissatisfaction, so pro-active steps need to be taken to ensure that the client is happy with the business service.

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