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Archive for the ‘Business Services’ Category

Business Services – Strategies For Improving Client Satisfaction

Tuesday, December 22nd, 2009

At the heart of all client dissatisfaction is a disparity between client expectations and the service provided. The key to maintaining good client relations is in understanding and managing client expectations.

How to Handle Common Root Causes of Client Dissatisfaction:

Service does not live up to client expectations: In your clients mind, he or she, has an internal representation of how a service should perform. They have a preconceived idea of the benefits they will receive, the problems your service will solve and the quality of work that will be delivered. If a service does not live up to these expectations, they will be dissatisfied. It is important to engage in a constant dialogue with clients to ensure the service meets their internal representation. Since services are intangible, client expectations are more subjective. Demonstrate the tangible aspects of a service to create more objectivity. Show your clients the deliverables that you produce. For example, as an Accountant, I can show samples of financial reports, business plans, business models etc. This way the client has physically seen the outcome of the service.

Over promising: Managing client expectations plays a key role in long term satisfaction. Over promising may help win the business in the short term, however, if a company does not deliver on their promise it creates disparity between the client expectations and the service. Over promising and can often occur if there is a breakdown in understanding between marketing and the staff executing the service. Marketing departments may promise the world in advertisements but may be unaware of limitations arising from the practical day to day aspects of executing the company service. To solve this problem marketing communications needs to be coordinated with service staff.

Misunderstanding client needs: This can be prevented by doing a thorough needs analysis, active listening and empathising with the client. Misunderstanding client needs can lead to mismatched service specifications. Work closely with the client to ensure that the service is on track. Get their feedback along the way. Make an effort to obtain accurate information about the clients evolving expectations. This provides an opportunity to take corrective action before it is too late. Companies can use technology such as databases to track important events in the client relationship, new needs that arise and changes expectations.

Essential to maintaining client satisfaction is the early detection of service gaps. If a company is unaware of their client dissatisfaction, they have no opportunity to make amends. Many clients do not report dissatisfaction, so pro-active steps need to be taken to ensure that the client is happy with the business service.

Business Service Directories

Friday, August 7th, 2009

Business is an important area of anybody’s life. Internet can be very useful to you in your business. The concept of internet marketing is not new now. People promote their business to the global people around the world and get increased number of customers. Business directories are the services provided to the business owners to promote their business online. Business directories are very helpful to them in order to boost up the business and earn more profit.

In this article, we are going to provide you information about such business directories. The usage of the business directories is explained here in a lucid and interesting way. After reading this article, you may be eager to promote your business to the business directory. A business directory is a website that lists description of various businesses. Users can find the business in which they are intrested. The information that is provided is name of the business, location, services and products provided by the business, and the region of the service. The business directory can be used by the general customers as well as business owners.

You can gather the information about all types of products and services that are avialable on the website. Business directory can be very helpful to you when you are finding some products online. The business directory will provide you complete description of the product as well as the name, address and contact number of the reseller. You can find hundreds of resellers for the same product and can choose the best one for you.

Monitering the market is another good advantage of the business directory. Many of the business directories provide newsletter service, with which, you can get the latest news in your market. By using this service, you can also watch on the activities of your competeters. Whenever your competeter announces some new change, you will the first one to know about it. By this way, you can plan your business as per the market need and the plans of your competeter.

The business directory websites are easily available on the internet. You shoud search for your local business directory on any popular search engine. You will get a list of the specified directory websites and you can choose the best one for you. Although the business directory will charge you to use their services, there is a lot of advantages of using the services. Most of the directories use paypal or other popular online payment systems.

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